Toyota Motor Corp. 's Lexus, dethroned by BMW and Mercedes as the U.S. luxury sales leader, aims to remake itself with models more like performance cars and less like family cars, leading to a new IS sport sedan intended to lure entry-level drivers who would otherwise buy German.
http://www.topix.com/business/automakers/2013/04/lexus-dethroned-by-bmw-seeking-under-50s-buyers-with-is?fromrss=1
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